
Arcade Fire has been teasing the release of their new music video for a while now with a series of cryptic hints and images, and yesterday, they released the video for their new single, “Just a Reflektor” (off their upcoming album Reflektor, now available for pre-order on iTunes). The video is actually it’s own website, and you’re going to need your webcam and smartphone to watch it (on Google Chrome). I won’t give away why that is, but trust me, it’s actually really cool.