in an effort to make their t-shirts seem desperately way more important than they really are GAP enlisted (paid) a bunch of random & ‘unique’ celebrities to be the faces (and ‘souls’) of their new long live individuality campaign for the fall! gosh doesn’t it look like mia farrow just saw suri cruise?!? mia looks a bit shocked & frightened…as if getting ready to utter one of my favorite lines…oh my word! i love ms. farrow but i think that picture might actually scare people away from the clothes rather than enticing them to hop aboard the GAP ‘individuality’ train – whatever that may actually be! popbytes over & out for now – xxoo!
Gap’s latest campaign of the season is comprised of black and white print ads shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. Each shot features a celebrity wearing their favorite Gap T in a way that expresses their individual style. From a laid back image of actor Aaron Eckhart sporting a baseball T, to an animated shot of musician Pete Wentz (Fall Out Boy) rocking out as he tears off his striped T, the images convey the personality and energy of each celebrity. To reinforce the message of individuality, the campaign is tagged with the message ‘long live individuality’ and each campaign image has a corresponding tagline – such as your expression, your spirit, your attitude – capturing the emotion of the shot.