The iconic white gown worn by Marilyn Monroe in The Seven Year Itch, has attained a cultish standing, almost as popular as the film star herself. Recently at an auction of pieces from Debbie Reynolds‘ personal film memorabilia collection, that billowy white gown by Travilla went for $4.6 million, a stand out price for a stand out gown, the image of the dress swelling around and above Marilyn’s legs while standing above a subway grate, is seared in film history as one of the most pivotal moments in cinema, and for the time one of the most controversial. The film was released in 1955, at the height of the “Red Scare”, conservative lifestyles were all the rage, this was the age of mother greeting father at the door in pearls and a cocktail dress, dinner poised and finished on the dining room table, the showing of legs up to the thigh was by no means standard procedure on film. But Monroe went there, she took acceptability to a whole new level, ensuring her place as the number one love goddess on the silver screen. Other notable costumes at the auction were other pieces worn by Marilyn on screen, a red glittered gown from Gentleman Prefer Blondes went for $1.2 million, and a skimpy saloon girl costume from River of No Return, one of her dramatic roles, went for over $500,000. Costumes worn by Elizabeth Taylor, Audrey Hepburn and even Judy Garland‘s costume from the The Wizard of Oz were also sold, for a pretty penny.